Here at AVT, we're big fans of White Industries. Not only do they make really high-quality and beautiful products, but they're constantly working to keep up with standards, and are doing so in ways that don't render their older designs obsolete. This has led to their hubs being up-gradable to keep pace with current freehub standards, among other things.
Today White Industries made a big announcement: a new gravel and lightweight mountain bike rim called the G25A.
Like the rest of their parts, this rim is made in their facility in Petaluma, CA, and that just makes its specs all the more impressive:
Where to start with these?
How about a welded seam, for one? This is an area that is uncommon among US-Made rims, and while you can find arguments in favor of pinned seams as well, there are good ones to be made for a welded oneÃ¢â‚¬â€œespecially if the rim gets post-weld heat-treatmentÃ¢â‚¬â€œso this strikes us as a big deal. Welded rims tend to be straighter at the seam, lighter, and have slightly easier tubeless setup, so we're happy to see White Industries taking this approach with their rim.
Another feature that we really appreciate in these disc-specific rims is their asymmetric drilling. Asymmetric, or off-center spoke hole drilling helps even-out spoke tension both on the front wheel's disc-side and the rear wheel's drive-side, resulting in a stronger wheelset.
The width is also great for gravel and all-road bikes, and the wide range of available spoke counts will help more riders get the right wheelbuilds for their riding, so you can bet we'll be keeping a close eye on the development of this rim.
This week's wheel build of the week is another stunning pair of Gold Chris King R45D hubs laced to ENVE Foundation 45 rims.
Made in the same Utah facility as ENVE's top of the line SES rims, these Foundation 45's (and the deeper Foundation 65's) represent one of the best value, USA made rims available sharing much of the same technology as ENVE's more expensive rims.
To give you a better idea of some specific products we have in stock that might be difficult to find deep within our site, we'll be updating this blog post each week with an overview of some in-stock products you might have missed.
If you're looking for something not listed here or have queries on any other product just ask our team!