0

Your Cart is Empty

Surely one of the best value, highest performance custom wheelsets we have right now on AVT. Featuring the bombproof, lifetime warranty, Santa Cruz Reserve carbon rims with White Industries Made-In-USA CLD hubs.

Please note this product is available with the White Multi-Buy when purchased with another qualifying product (ie not on just the wheelset on its own as this is already a special price!).

White Industries Hub / Spoke Options:

  • 7 different CLD hub colors (at no extra cost).
  • 2 spoke options; Sapim Race Double Butted or upgrade to Sapim CX Ray for an extra $100.
  • 5 freehub options; Shimano 11 speed, Shimano Micro Spline, Campy, SRAM XD, SRAM XDR.
  • Boost & Non Boost Axles.
  • Titanium Driveshell as standard.

Santa Cruz Reserve Rims Options:

Santa Cruz Reserve Carbon 22 700c
Santa Cruz Reserve Carbon 25 29"
Santa Cruz Reserve Carbon 25 27.5"
Santa Cruz Reserve Carbon 27 27.7"
Santa Cruz Reserve Carbon 27 29"
Santa Cruz Reserve Carbon 30 27.5"
Santa Cruz Reserve Carbon 30 29"
Santa Cruz Reserve Carbon 37 27.5"
Santa Cruz Reserve Carbon 37 29"

View detailed rim specs here.

Santa Cruz Reserve rims After offer the perfect balance of width and wheel size. The rim beads on the Reserve rims are thick, the material saved by optimizing the placement of the spoke hole reinforcements went directly into the bead, making it extremely strong without adding weight to the overall construction.

The beads are hookless: this makes for a better fit with modern tires, but also simplifies manufacturing, which results in more consistent carbon compaction—the technical way to say stronger rim.

** Once you have placed your order one of our wheelbuild team will be in touch with you to discuss the right spoke count and lacing pattern for your riding style. **

 

White Industries x Santa Cruz Reserve Wheelset

Ready To Ship In: 10-15 Days (Handbuilt to order by AVT)
Ships To: Worldwide (some shipping restrictions based on Rim).
Returns: 60 Day Free Returns*

Hub Color
SILVER
BLACK
RED
BLUE
PINK
PURPLE
GOLD
Spokes
Read Before Ordering

Surely one of the best value, highest performance custom wheelsets we have right now on AVT. Featuring the bombproof, lifetime warranty, Santa Cruz Reserve carbon rims with White Industries Made-In-USA CLD hubs.

Please note this product is available with the White Multi-Buy when purchased with another qualifying product (ie not on just the wheelset on its own as this is already a special price!).

White Industries Hub / Spoke Options:

  • 7 different CLD hub colors (at no extra cost).
  • 2 spoke options; Sapim Race Double Butted or upgrade to Sapim CX Ray for an extra $100.
  • 5 freehub options; Shimano 11 speed, Shimano Micro Spline, Campy, SRAM XD, SRAM XDR.
  • Boost & Non Boost Axles.
  • Titanium Driveshell as standard.

Santa Cruz Reserve Rims Options:

Santa Cruz Reserve Carbon 22 700c
Santa Cruz Reserve Carbon 25 29"
Santa Cruz Reserve Carbon 25 27.5"
Santa Cruz Reserve Carbon 27 27.7"
Santa Cruz Reserve Carbon 27 29"
Santa Cruz Reserve Carbon 30 27.5"
Santa Cruz Reserve Carbon 30 29"
Santa Cruz Reserve Carbon 37 27.5"
Santa Cruz Reserve Carbon 37 29"

View detailed rim specs here.

Santa Cruz Reserve rims After offer the perfect balance of width and wheel size. The rim beads on the Reserve rims are thick, the material saved by optimizing the placement of the spoke hole reinforcements went directly into the bead, making it extremely strong without adding weight to the overall construction.

The beads are hookless: this makes for a better fit with modern tires, but also simplifies manufacturing, which results in more consistent carbon compaction—the technical way to say stronger rim.

** Once you have placed your order one of our wheelbuild team will be in touch with you to discuss the right spoke count and lacing pattern for your riding style. **

 


  • AVT Works is our in house wheel building and service dept offering a full range of custom wheel builds and hub servicing.
  • Available with Chris King hubs in all 9 standard in stock colors plus any other hubs listed on our site including White Industries, Phil Wood, ONYX, Industry Nine and PAUL Components.
  • Available with rims from Velocity, Praxis, Knight Composites, BOYD, ENVE and more with Wheelsmith or SAPIM CX Ray spokes.
  • Please allow 10-15 business days to build and ship (depending on availability of parts)
  • If you're looking for a hub / rim combination not listed here please contact us.
  • * Custom made products including AVT Works wheelsets can be returned post purchase subject to a 20% re-stocking fee. More info can be found in our returns policy.