0

Your Cart is Empty

May 04, 2020 2 min read

Industry Nine recently teamed up with Canadian carbon manufacturer We Are One Composites to create an impressive line of wheels.  Based around their Hydra hubs, with a crazy 690 points of engagement (translating to 0.52º of rotation between points), these wheels make use of the aluminum spokes that the company has been known for since its inception.  Because of that, there are a lot more ways to customize the look than with just about any other wheel on the market.  For example....

 Industry Nine TR280 wheels

 But there's a lot more to these than good looks, and that's why we're really excited.  They're completely made in North America, for one, which means that lead times are reduced, and prototyping has been able to happen more quickly than it would have with a product that's made of parts that come from all over the world.  It also means that you get to know the people who make all of the parts a lot better.  Industry Nine has built a reputation for blending impressive engineering chops that lead to innovative products like their aluminum spokes first, and later their Hydra hubs.  They use cutting-edge manufacturing processes to create these, and they do everything–right down to the anodizing–in house, which means that they just have maximum control over their production process.

 

 

We Are One is a much younger company (started in 2017) that makes carbon rims and handlebars all in house in Kamloops, B.C., and while they're not quite as well known as some of the bigger players, they have been making an impression.  Their rims are known for being extremely durable, having a beautiful finish (that they get right out of the mold), and finding that perfect balance of being stiff, but not too stiff. 

 

 

For this collaboration, We Are One tuned their layup schedule to fit Industry Nine's requirements, so the rims you'll get on these wheels are 100% Industry Nine, but they still have the features that make We Are One's rims so good.  The rims' shallow depth provides vertical compliance without making them feel like noodles, and the thick hookless bead is not only strong to deal with impacts, but also spreads the impact out over tire surface more which reduces the risk of pinch flats.  Finally the rims and wheelsets come with a lifetime warranty to give you peace of mind that you won't have to worry about them.

Industry Nine Carbon wheels

Ready to get into specifics?  Check out the wheels here!

 

 



Also in AVT Blog

Bling Build: Jordan's Steve Potts Hardtail
Bling Build: Jordan's Steve Potts Hardtail

March 29, 2021 2 min read

Here at AVT we have customers all around the world but occasionally we run into some much closer to home like Jordan who lives just down the road from us in Talent, Oregon.

After he bought a few parts from AVT we spotted his new bike being built up in a local bike shop and just had to shoot it for a Bling Build blog post as it's a pretty special and one off unique build with a strong Oregon / NorCal flavor!

Read More
NEW! Campagnolo EKAR Driveshell From White Industries.
NEW! Campagnolo EKAR Driveshell From White Industries.

March 29, 2021 1 min read

If you're lucky enough to get your hands on Campagnolo's brand new 13sp EKAR gravel groupset you'll be pleased to know White Industries have a compatible driveshell available for their CLD hubs.
Read More
Wheel Build Of The Week: Velocity Dually 27.5" Mid Fat / White Industries XMR+
Wheel Build Of The Week: Velocity Dually 27.5" Mid Fat / White Industries XMR+

March 23, 2021 1 min read

A mid-fat set up using the Velocity Dually rim paired with White Industries XMR Boost hubs. The end result is a 100% made-in-USA wheelset designed for a very specific purpose in a high quality, strong and great looking package.

Read More

SIGN UP & SAVE