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Our website is temporarily paused while we refresh our product selection and make improvement to the shopping experience. We are working hard to give you a bigger and better consumer experience.
Want to be the first to know when we are back up and running? Sign up for our newsletter for updates and early access.
July 13, 2020 1 min read
By now most of us have seen a good number of Santa Cruz Reserve wheelsets. They always look great because the rims just look so good, but they they also tend to be pretty uniform: black hubs, black spokes, etc. Now we've got nothing against some wheels that are going to look like they mean business on any bike on any occasion, but we also love a bike that isn't afraid to make a statement!
This is latest Wheel Build of the Week, built with pink White Industries CLD hubs on one of the last sets of Santa Cruz Reserve 25 rims we'll be able to get for a while is definitely one that will stand out–but in a very classy way.
Specs:
Got a set of wheels in mind that needs to be made into a reality? Get started here!
January 26, 2026 2 min read
November 18, 2025 1 min read
October 20, 2025 2 min read