Santa Cruz Reserve wheels are handbuilt to order on some of the highest quality carbon rims on the market.
Everything from the thickness of the rim beads to the external spoke hole reinforcements comes purely from Santa Cruz's experience of knowing what riders need at every level—from international racing to your local trails.
Available as a factory built wheel direct from Chris King, or as a custom built wheel from AVT using White Industries, Industry Nine, ONYX or Phil Wood hubs.
Strongest Wheels on the Market
Whether it's a sunset lap with friends or a race run against the clock, a broken wheel ruins any ride. Santa Cruz set strength and impact resistance as the highest priority, but strength doesn't have to mean uncomfortably stiff. These wheels are compliant enough to avoid that harsh "wooden" ride that gives some carbon rims a bad name offroad. Santa Cruz only make off-road bikes, so they have the privilege of being able to focus purely on the mountain bike experience. Everything from the thickness of rim beads to external spoke hole reinforcements comes purely from their experience of knowing what riders need at every level—from international racing to your local trails.
Lifetime. No gimmicks. Not limited. If you do actually manage to break one of these rims while out riding, we'll replace it for free. And probably high five you in the process! If it gets run over by a truck we'll help you out with a low cost accidental 'crash replacement', because life's too short to argue. We know riding time's too precious to keep you waiting, so we'll do our best to sort you out fast.
Handbuilt USA Wheels Using Sensible Parts
We never want to miss a ride, and when you travel to remote places, it's impossible to bring a backup for everything, or all the special tools for all the different parts. We always use readily-available, standard parts on our wheelbuilds. J-bend spokes, mechanical-lock nipples (that you can access without taking the tire and rim strip off), and hubs from White Industries, Chris King, Industry Nine, ONYX and Phil Wood make building good wheels easier for us, and maintaining the wheels or finding spares a lot easier for you.